Have Fork Will Travel addresses in detail issues relating to food and drink tourism strategy and tactics, product development and promotion, and includes countless examples, how-to lessons, and other helpful information for food, drink, travel and hospitality businesses of all types. The book is a collaborative effort by over 70 industry thought leaders in 24 countries – a truly global effort!

Have Fork Will Travel addresses in detail issues relating to food and drink tourism strategy and tactics, product development and promotion, and includes countless examples, how-to lessons, and other helpful information for food, drink, travel and hospitality businesses of all types. The book is a collaborative effort by over 70 industry thought leaders in 24 countries – a truly global effort!

Word of mouth has always been a powerful and low-to-no cost marketing tool for every category of business. Yet in the age of digital connectivity, instantaneous media, and amateur journalism, the balance of power is shifting and the collective consumer voice is now stronger than ever. As a result word of mouth can truly make or break a food tourism business or destination in its critical first year, a seemingly daunting task for any new organization to manage strategically and operationally.

"The trigger for food tourism expansion in other countries is technology and providing access to – and the ability to purchase tickets for – food and drink classes, events, and tours," Steve Butcher, CEO, Brown Paper Tickets.

"The food tourism market is so broad - and the barrier to entry is fairly small - that over the next few years we will see a significant market expansion then a slight collapse, with those businesses who've mastered demand generation + conversion + delivery of great experiences rising to the top," John Dandeneau, Director of Sales, Zerve, Inc.